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End Of Fashion
First appeared - Issue #11

Grabs asks Justin Burford whether End Of Fashion hung out at the Bottletree Bakery in downtown Oxford, Mississippi USA. “How did you know about that?” quizzes the curious lead singer and songwriter. We explain ourselves by stating that’s where Elvis Costello and the Imposters ate green pea and onion soup when they recorded ‘The Delivery Man’. For just on three months Burford, Aravena, Jennings and Jonsson tracked the eagerly awaited eleven song, 41 minute album with US producer Dennis Herring.




His studio Sweet Tea is a short distance from the Bakery. “We had a great time at the Bottletree but unfortunately Dennis is banned because he used to date the woman who owns it and they don’t see eye to eye anymore!” So how was it working with a man who now has a Grammy for his work with Costello and has recorded amongst others Counting Crows, Buddy Guy and Jars of Clay? “It was very eye opening, a real learning curve for us. He had a very different approach to what we expected. He was actually very interested in what we do as a four piece. In the past we’ve tended to say to ourselves ‘we’re in a studio let’s go nuts’, whereas he tried to get us to play as we would live rather than pretending we’re an eight piece band. Having said that he certainly liked to experiment. 

The album has energy, and its back to back approach with each track bleeding into the next resembles an imaginary live set with some nifty production ideas added. “So you get it then!” exclaims Justin. “That was the idea behind that. It’s always hard to capture that extra thing that we have live but I’m proud of the sound that we got.” Amongst the big choruses, liquid bass lines and driving guitars soars Justin’s giant batches of lung-bursting vocals. Did Dennis have any special techniques or advice to get such singing performances? “He has an insidious way of getting that one extra take out of you without you really knowing it. We’d always do the vocals at the end of our noon to midnight routine. This was at a time when I had literally lost my voice at the end of the last tour and gone straight into the studio.” New versions of ‘Rough Diamonds’, ‘She’s Love, Too Careful and Love Comes In’ jostle with gems such as the bloodcurdling screamed ‘The Game’, the very grand strange relationship themed ‘In Denial’ and the sweet duet with Katy Steele on ‘Oh Strain’. Grabs congratulates Burford on a fine pop album that should be out August 1st and up the charts a few days later.

www.endoffashion.com

 

 


 


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